If you own a shop or boutique, you want to ensure it’s somewhere people want to come to. The products you sell are a main part of why you bring in customers, but the aesthetic appeal and how you market your products physically plays a big part in the sales you’re going to generate. Just think about it, if you walk into a shop that’s dark, dingy and dull you’re unlikely to purchase anything as you’ll feel if the owners don’t even want to show off their products, why should you buy them? In this article we take a look at some top tips to help you improve the appeal of your shop.
Keep the outside area clean and presentable
They say you shouldn’t judge a book by its cover, however this is what most people will do. If people are approaching your shop but the outside is covered in litter and gum, plants are awry and it feels dirty, they aren’t going to want to come in. Clear up this area with things such as Gum removal machines, by planning how the exterior of your shop looks and adding plants and flowers. You’ll be surprised how much of a difference this can make.
Think about the interior and how it relates to your products
The appeal of your shop extends beyond the outside and covers the interior too. You want your interior to be an extension of what you sell, exuding the same vibes as your products do so people feel a part of something special. You want to evoke emotions and make it easy for people to decide what they want. Decorate it in warm and inviting colours with plenty of art on the walls and personality that will make people feel comfortable and at home.
Consider your branding and displays
Your branding is a vital part of your shop and a big part of what will draw people in as well as make them recognise you in the future. Make sure you have a memorable logo and marketing that extends from the outside to the inside of your business and also over your promotional materials. Have a consistent colour scheme and make sure your logo exudes the same vibes that you’re going for, so if you’re a young and hip business, the font and colours reflect this. It all makes a big difference to customers.
These are just a few top tips that can help you to improve the appeal of your store. You want to bring in customers and not only entice them to enter, but also shop with you and return. The better experience they have, the more likely they are to return time and time again and also recommend you to their friends and family, thus bringing in more sales. What are some top ways you would improve the appeal of a shop or have done in the past? Let us know in the comments below, we’d love to hear from you!
